Customer Case Study: Custom Fancy Boxes Elevate Brand Image for French Luxury Fragrance Brand

LUMIÈRE is a niche fragrance brand based in Paris, known for its elegance, premium positioning, and attention to packaging experience. When expanding into the Asian market, the client sought custom fancy boxes that would enhance brand identity and deliver a strong unboxing experience, especially for their seasonal gift collections.

Thursday, May 11, 2023

💡 Project Challenges

The client had high expectations for the packaging:

  • Structure must be durable and luxurious

  • Customized inner tray to securely hold glass perfume bottles

  • Visually striking with foil stamping and spot UV

  • Eco-friendly materials compliant with EU standards

  • Design must reflect a Parisian aesthetic and highlight the brand logo


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🔧 Our Solution

As a professional packaging OEM/ODM supplier, Guangzhou Best Pack Co., Ltd. provided a one-stop solution tailored to the client’s needs:

✅ Structural Design:

We chose a double-layer rigid box with magnetic lid, combining a premium unboxing feel with secure product protection.

✅ Material Selection:

  • Outer box: 1200g greyboard laminated with textured art paper and matte eco-film

  • Insert: Black velvet-lined EVA foam tray custom-molded for the perfume bottle

✅ Craftsmanship:

  • Gold foil stamping & spot UV for logo prominence

  • Embossed silk-touch texture for added luxury

  • Hidden magnetic closure for seamless opening experience

✅ Value-Added Services:

  • Three rounds of structural and color sampling

  • Bilingual French-English proofreading for box text

  • Export support including logistics planning and customs documentation


📈 Project Outcomes

  • Sales of the holiday collection increased by 37% after launch

  • End customers actively shared unboxing experiences on social media

  • Client returned with three new packaging projects the following quarter


📷 Image Gallery

(Insert product photos, box opening shots, close-up details, customer feedback visuals, etc.)


📞 Client Testimonial

“Best Pack’s team deeply understood our branding needs and transformed our idea into elegant, high-end fancy boxes. We are impressed with both the quality and service. The unboxing experience created strong emotional resonance with our customers.”
—— Marie Dupont, Brand Manager, LUMIÈRE Fragrances


✅ Ready to Create Your Own Fancy Boxes?

At Best Pack, we offer end-to-end custom packaging services—from structural design and material selection to production and international shipping. Whether you’re launching a new product or elevating your premium line, our custom fancy boxes are tailored to communicate your brand story.

📩 Contact us today and let packaging speak for your brand.

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